Just in time for the holidays, Google launches a unique pop-up shop, a hardware store. Google shows the world that they are the leaders in tech hardware. These pop-up shops (New York and Chicago) came complete with a tree house!
My role(s): Site survey of New York space, on-board free-lance team, organize production deck, and prepped art for vendor creation.
LEGO needed help engaging boys aged 6-12. We came up with an activation that got LEGO back onto holiday wish-lists. We design and installed a fun activation. Create Your Escape, the world’s first LEGO powered escape room was an immersive activation that was unlike anything LEGO had ever done.
The escape room experience had kids team up with three friends and compete in a time trial against rival SQUADs.
The room inside had LEGO branding as well as familiar interests of the audience age group. Puzzles themed with: Minecraft torches, Star Wars R2D2 programming, E-sports creation, all spirited in collaboration, building, and fun.
This experience was implemented in Los Angeles and Minneapolis.
My role(s): Assist in programming, design, organize production deck, layout floor plans, elevations, and prep art for vendor creation.
We told a rich story of comfort for the launch of Vans’ new sneaker technology. We designed in the theme one of life’s most uncomfortable environments, a high school. At ComfyCush High we designed a VIP locker room, a science classroom, and gymnasium complete with a marching band and a performance by Lil Wayne.
ComfyCush High garnered the sneaker and fashion media’s attention, as this was the largest launch ever for Vans.
My role(s): Design classroom elements, floor plans, organize production deck, and prepped art for vendor creation.
One of the most fun aspects of the Chuck Taylor is how personal they can be: they are an amazing canvas for you to express yourself on. This mall pop-up installation engaged with mall teens giving them a space to express their Chucks.
The activation featured stylized kits, custom patches, and work areas where young consumers personalized their Chucks alongside brand ambassadors.
This activation launched in four locations just in time for the holidays. The construction of the pop-up was done with environmental and economical purpose in mind. These builds were modular and easy to reinstall for their different locations.
Over three weeks there were 5,000 customized pairs of Chucks.
My role(s): Organize production deck, layout floor plans, elevations, and prep art for vendor creation.
A brand new flagship location for the leader in sports. Nike storms their way onto 5th avenue in New York city. Sparing no expense, this location is as unique and high tech as their products. Complete with a huge satellite installation. I mean huge! NASA, eat your heart out.
My role(s): Organize production deck, layout floor plans, elevations, curate table lay-downs, and prep art for vendor creation.
Lacoste returns to Miami Open at Hard Rock Stadium!
This was a very successful pop-up retail and customization experience. The organization of the retail zones, consumer journey, multiple floors made this a unique event. It kept me on my toes, that’s for sure!
I won’t bore you with all the floor plans, elevations, and mechanicals I created but I’ll give you a sneak peak of the exterior SE elevation.
My role(s): Scale architectural drawings, apply creative to retail elements, organize production deck, and prepped art for vendor creation.
(Photos by Jasen Delgado)
Toronto plays host to NBA’s biggest stars and Nike tricked out some choice stores in The Six. I was on-site for installations and fell in love with the metric system.
My role(s): Organize production deck, prep art for vendor creation, design support for Lebron’s shoe box, and on-site installation support in Toronto.
Umpqua Bank’s location in San Francisco got a makeover in a very unique way. Their classic mountain art mural was re-created using a series of printed wooden “pucks” mounted to the wall. The negative space drawn in with graphite pencil. The organization for the install was very important for hundreds of pucks that had to be orientated just right to create the classic Umpqua Bank outdoor scene.
This installation is unlike anything Umpqua Bank has at their branches. New window and wall vinyls throughout. Back-lit acrylic touches setting the mood in what became an experiential bank. A modern take on their classic design.
My role(s): Engineered layout of “puck wall”, sketched mural,
organized production deck, and prep all art for vendor creation.
Photos by Aaron Leitz
Designed, developed and produced multi-day brand experiences in key global cities (Vancouver, Bogota, and Dubai) that educated and engaged the developer community and positioned the Solana blockchain network as a rising star in the global crypto industry.
These multi-day events require immense planning for coders, key-note speakers, and musicians in unique and memorable venues.
My role(s): Design windows, organize production deck, layout floor plan and consumer journey, prep art for vendor creation.
Art directing for Portland’s leading alternative newspaper was an adventure each issue! One story had me at the Convention Center for one of the largest Covid vaccination sites in the country. Designing, page layout, cartooning, and production were a few of the many many skills I applied at WW. The cover collage are some of the various covers I designed.
Emmy nominated PBS Kids show, Pandemic Playhouse is all about learning and fun through the difficult Covid times. This project was a blast as I got to create a slew of content! From the show’s logo, to concept sketches for the show’s lead puppet, Noah.
A fun Film Noir episode all about the ‘Rona.
Shoppers entered the small hut and were taken away to a large 360 degree VR expanse of an adventurous ski trip. These Magic Huts were built in multiple sizes to accommodate a multi-store roll-out.
My Role(s): Organize production deck, prep art for vendor creation, assisted with design elements, and 3D renderings
You have to know the space you’re designing in. A proper site survey will answer all the questions of how your design is executed. There wasn’t a proper site survey available so I grabbed my laser, tape measure, and notebook and took every measurement of the space. I then built the floor plan, 3D model, and renderings.
Renderings are; Top axonometric, front (day/night), back (day/night).
